By Vape Flavor on Dec 4, 2017 10:55:00 AM
Are you considering starting a vape store or an existing vape business retailer looking to attract more customers and increase sales. If the answer is yes then read on because today we're going to share with you 5 sure fire vape business location marketing tips that are guaranteed to get you store noticed.
The first step in any successful business marketing strategy starts with identifying your target market. If you're already running a vape business, you should have a good idea of your general customer demographics, but winning in the marketing game requires a much deeper understanding of exactly who your customers are and how they behave.
If you haven't already done so, we highly recommend checking out our customer persona guide. This will really help you develop a detailed understanding of exactly who your customers are and will go a long way to helping you generate marketing messages to attract them.
With that said lets get into today's key topic, using location marketing to attract more customers to your vape business.
When it comes to marketing your vape business the key is to position your shop in front of as many potential customers as possible. While you can create a wide reach anywhere and everywhere through the use of a website there are a number of things you can do to attract potential customer attention at the local level.
Following are 5, must do, vape business location marketing actions that will draw attention to your vape shop.
Getting a Google business listing is, strategically one of the most important actions a vape shop owner can take. People use their cell phones everyday to carry out searches for local businesses online.
In fact according to Google 1 in 5 consumers use search engines to find local businesses. By creating a Google business listing you will appear in local search results. But why is this important? If you don't have a local listing you are missing out on a lot of potential customers
According to Google's study 53% are looking for directions, and 50% are looking for a local business address. More importantly 18% of the smartphone searches lead to a purchase within 24 hours.
Similar to Google business Bing Places offers a similar service. Yes sure a lot of people search using Google but a lot of other use Bing. The Bing search engine is becoming more and more popular so its important to make sure your vape business is listed here also. They will also mail you a PIN number which you will need to verify.
Facebook Local Business Page
If you have a ‘bricks and mortar’ vape business or want people to physically visit you, then it's important to set up a Local Business or Place page on Facebook.
Key features of a Facebook business page include:
- Contact information
- Trading hours
- Price range
- Parking options
- Ability for people to ‘check in’
- Allows reviews
- Map listing
After you set up your Facebook vape business page customers who visit your store can check in. By using a range of in store incentives to get people to check in you can easily create a powerful, yet seemingly natural way to promote your vape shop.
E-Cigarette and Vape Business Web Directories
CigBuyer.com offers a free directory listing for both vape shops and vape suppliers. The directory allows you to list the following information.
- Business Name:
- Street Address:
- Business Phone:
- Website URL:
E-Cigarette Store Reviews is an E-Cigarette and vape business directory providing store locations, store reviews and ratings. It's FREE to Claim Your Local Store Business Listing. This site offers a both a free and premium listing service. The free local vape store business listing allows vape business owners to register the following information:
- Business Name
- Phone Number
- Website Address With Link
- Store Hours
- Business Description
- Upload 7 Pictures
- Links to 6 Videos
These are just a few of the vape specific directories but if you conduct a search of your local area you will also find a lot of local business directories for your local area.
The added bonus is by registering on directories you not only increase your chances of getting found through search but directories create powerful back links to your website that help increase your sites search rankings.